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Marketing Journal Post 12: Macro Strategies for Developing Customer Value

Please refer to Macro Strategies for Developing Customer Value (Exhibit 2.1) in your textbook for this post. To access the assignment instructions, click on this Marketing Journal Instructions link Download Marketing Journal Instructions link.

In the Introduction section, acquaint the reader with the marketing concept for this post. Include a relevant image.

In the Application section, discuss the 2 macro strategies that Your Product appears to use and explain your reasoning.

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