MSM-620 Discussion Forum 5

Introduction to the Activity
Change elicits both mental and emotional resistance to change. Effective change leaders embrace quality communication as a method to help manage the negative mental and emotional perceptions surrounding change. If the features of communication networks is understood and incorporated into a plan for change, there is a higher likelihood of managing these perceptions effectively.

Consider the Following:
Using the failed change initiative that you discussed in Module 1 Discussion Forum 1, do the following:

Evaluate the communication directionality, role, content, and channel.
Identify the communication strategy used.
Discuss the interpersonal effects on the quality of the communication.
At this point, you have identified multiple points of failure in the communication plan used. Now, create a new communication plan using your knowledge from this module.
Identify why and how this new plan would have increased the sense of urgency that employees had about the change.
Finish your post with a discussion of how this new communication plan would motivate employees to engage in the process of change in a way that would have helped the change be successful.

Book: Hayes, John (2014). The Theory and Practice of Change Management, 4th ed., New York, NY: Palgrave Macmillan.
ISBN-13: 978-113727534

I will also attache my Discussion. Forum 1 as a reference.

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