Promotion Analysis for a new product line

The new product line is building half-court basketball sizes in the houses.
Promotion Analysis
Developing an effective promotional strategy is dependent on four things: marketing objectives, the target market (persona), desired positioning, and the product life cycle. Keeping these in mind, develop a 36-month promotional strategy. Some details may be presented in a chart such as the one provided below (you will need more rows than just the two in the example). You should also outline the reasoning used to make these decisions. Specific slogans or designs are not needed but the unique selling proposition should be discussed. If you are using salespeople or other new hires, you should include a 35% cost of their salary to cover benefits. Do not assume, without a convincing rationale, that existing salespeople would have the time to sell the new product in addition to current products. That indicates that the current salespeople are not currently at capacity.
Common errors: • Not extensively integrating the persona. • Creativity is great (and encouraged) however, it would be a mistake to run away with promotion ideas without considering how they address the marketing objectives, target market (persona), desired positioning, and PLC. • Not accounting for all promotion expenses in the financial section of the table. • Assuming a campaign runs for a full year and that only one campaign can be running at any given time. Having multiple strategies that overlap in time is more realistic.

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MAR3712 Health Care Marketing Week 5

Exercise ContentThis is a very interesting article for you to read, and also you can earn extra credit in the class.To earn the credit you will need to write a minimum 2 page report summarizing the article and also looking into the subject of VR training for healthcare workers -https://garage.hp.com/us/en/innovation/covid19-vr-…Write using APA 7 Format and list all your references

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MAR3712 Health Care Marketing

1. The Empathy Campaign—On an emotional level, one of the strongest campaigns created by the Cleveland Clinic was their “Empathy Campaign.” As a large, major international center, this campaign, as can be seen in the YouTube site, was viewed over two million times. Its reception externally and among internal employees was extremely positive and continues to receive favorable market response.
Empathy: The Human Connection to Patient Care

2. Source credibility is a major factor in communication—and who might be more credible than a physician. Physicians were once utilized in advertising cultural values and attitudes have changed.
Please watch this video of an advertisement for Camels cigarettes.
More Doctors Smoke Camels Than Any Other Cigarette

Research the topics of Empathy in Healthcare promotion and False Advertising as in the case of Camel cigarettes.
Log on to our library and research the LIRN databases such as Proquest and use at least 2 articles on each topic to write a minimum 2 page paper.
Use APA 7 format and list your references.

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ECOM 322: Social Media Marketing

project assignment second part only from Q 6 to Q11
6. Develop your social media brand/business standards [2 marks]▪ Establish your business voice and tone and figure out how to speak with your target
audience.
▪ What’s your business’s personality? Try to pick out 2 or 3 traits that define your style, and
list 2 or 3 that your style is not.
▪ Write a clear and detailed description of your brand/ business posting guidelines.
▪ What logos, positioning, and sizing will you use?
▪ What fonts and colors will you use?
▪ What is your company’s communication strategy when responding to your targeted
audience and competitors? (How will your brand/ business respond to public complaints,
competitors, and questions from followers?)
7. Implementation [Content Ideas: for each campaign] [4.5 marks]
Actionable social media tactics
In detail, develop actionable social media tactics to implement each of the company’s
social media presence.
For each social media platform [based on the previous selection (point #6)]:
▪ Determine the purpose/goal
▪ Ideal time for Posting
▪ What types of content will you create and share on each channel? And what types
of content will help you driving people to your website and local store?
▪ What percentage of your posts will be promotional, if any?
▪ How many hashtags will you use in your Twitter and Instagram posts (List 3 or 4)?
Influencer marketing strategy:
▪ Select 3 influencers and evaluate the following:
▪ Who are the influencers you will employ and why you selected them?
▪ What Social media platforms are they using?
▪ What is the nature of their followers?
▪ What messages will you ask your influencers to promote?
Content calendar plan:
▪ Create a social media content calendar plan for your business and attach a
screenshot to your report.
Paid advertising:
▪ How to integrate paid advertising in your content marketing strategy?
Note: Provide screenshots of your work.
8. Evaluation and Measuring [1.5 marks]
▪ Choose four metrics to measure the success of your social media campaign? [Explain].
▪ How do you know if your social media activities are effective?
9. Budget [1 mark]
▪ How much your business should spend on its social media marketing budget? you should
include the following: Content creation, Tools, Paid advertising, Paid partnerships
(Influencer campaigns), Employees and training, Management and any important
resources.
10. Conclusion [1 mark]
▪ Conclude your report.
11. Reference list
▪ List all the sources you have used in the process of researching your work.

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Marketing Question

When consumers make a purchase, they progress through a
series of behaviors. The consumer decision making process describes those
behaviors and the activities that take place at each stage. In order to
increase sales, marketers are looking at the five stages and trying to find
ways to influence the consumers as they progress through the CDM process. The
internet is the most recent tool that marketers are using to influence
consumers. Discuss the impact of the internet on the five stages. What happens
differently, or how does the internet use these processes to sell more
efficiently? Be sure to include consumer attitudes in your discussion.

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Please write a summary on the videos listed below (you choose)

“You are expected to watch 4 expert videos. “The 7 Principles of Conversion-Centered Design” is required, and you can choose any of the 3 expert sessions. After watching the expert videos on stukent.com, you must complete a one-page write-up for each of them.
In this write-up, you will teach someone everything you learned from this lecture. This is not a simple summary or regurgitation of information. Rather, you must organize the information and explain it in a way that helps someone else learn the material. You can use bullet points, diagrams, prose, or any other format that helps teach the material effectively.
Please combine all these four summaries into one WORD document
Affiliate Marketing
“The 7 Principles of Conversion-Centered Design” (REQUIRED)
“Introduction to Web Analytics”
“Introduction to Google Analytics”
Keyword Research (Part 1)
Keyword Research (Part 2)
“Learn the Basics of Search Engine Optimization”
“SEO, Social Media and Content Marketing for Profit”
“How to Use Search Intent to Get Results from SEO”
“Introduction to SEO”
“Core Concepts of Paid Search Marketing”
“How to Make Data-Driven Decisions with E-commerce Marketing”
“Introduction to Remarketing”
“Email Marketing in the Digital Age”
“The New Way of Email Marketing”
“Social Media Planning”
“How To Grow Your Brand With Influencer Marketing”
“SEO, Social Media,

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Please write a summary on the videos listed below (you choose)

Hi- I had a great experience working with you in the past that I would love to work with you again if you would like. Below are the instructions.
“You are expected to watch 4 expert videos. “The 7 Principles of Conversion-Centered Design” is required, and you can choose any of the 3 expert sessions. After watching the expert videos on stukent.com, you must complete a one-page write-up for each of them.
In this write-up, you will teach someone everything you learned from this lecture. This is not a simple summary or regurgitation of information. Rather, you must organize the information and explain it in a way that helps someone else learn the material. You can use bullet points, diagrams, prose, or any other format that helps teach the material effectively.
Please combine all these four summaries into one WORD document
Affiliate Marketing
“The 7 Principles of Conversion-Centered Design” (REQUIRED)
“Introduction to Web Analytics”
“Introduction to Google Analytics”
Keyword Research (Part 1)
Keyword Research (Part 2)
“Learn the Basics of Search Engine Optimization”
“SEO, Social Media and Content Marketing for Profit”
“How to Use Search Intent to Get Results from SEO”
“Introduction to SEO”
“Core Concepts of Paid Search Marketing”
“How to Make Data-Driven Decisions with E-commerce Marketing”
“Introduction to Remarketing”
“Email Marketing in the Digital Age”
“The New Way of Email Marketing”
“Social Media Planning”
“How To Grow Your Brand With Influencer Marketing”
“SEO, Social Media,

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ecom part 3

I want to write the third part of the project, knowing that I have written the first and second parts of the project. If you accept my request, I will send you Parts 1 and 2.
I sent the required Part 3 and the required chapter files

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Marketing Question

(maximum 4 pages, double spaced, 12 pt. font, 1” margins, block paragraphsplus appendices) using the structure provided below. Even if you do not submit a case, you must be prepared to discuss all cases using the structure below to receive class participation credit. See syllabus for due dates.1. Situation analysis (25 points, approximately one page): You are to identify the issue. In other words, provide a summary of the critical case issues. Or, specify what you believe to be the central question of the case.2. Identify and assess 2-3 alternative courses of action: specify benefits and risks of each alternative (50 points, appropriately one and one third of a page). Explore what you could be accomplished to answer the question and solve the problem.Recommend ONE of your alternatives as the most likely course of action and describe your reasoning for the selection (25 points, approximately two-thirds of a page). In this section, you need to explain what you would do.

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MKT-131-002 – Prin Of Marketing

Marketers are spending less on mass-media advertising today than in previous times. Nevertheless, TV, radio, magazine, and newspaper advertising remains an important means of communicating with customers for many products and is preferred overspending on digital and mobile advertising. What products do you think most benefit from digital and mobile advertising? Why is this so? Do you feel traditional advertising will continue to decline in importance as a means for marketing communication, or will it rebound in the future?

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